Hey! I'm the Demand Gen Guy

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Demand Generation Services

Digital Marketing Strategy

Data-driven B2B marketing planning.

Custom marketing strategies aligned with your business goals, including market analysis, competitive positioning, and actionable roadmaps for sustainable growth.

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Paid Media Management

Paid search, social, video/CTV, affiliate/influencers

I'm a hands-on strategist and account manager of Google Ads, Microsoft/Bing Ads, social ad platforms, and numerous other digital channels.

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HubSpot Operations

Expert HubSpot setup and optimization.

Full-service HubSpot implementation, workflow automation, reporting dashboards, and ongoing optimization to maximize your marketing operations efficiency.

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SEO & Content Strategy

Content-driven growth via organic search and referral traffic.

Create content that drives results. I provide technical SEO audits, in-depth content strategy recommendations, and ongoing website content development support.

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Conversion Rate Optimization

Enhance and streamline user experience for full-funnel conversion improvement

Going beyond landing page optimization, I review your entire digital experience, recommending personalization and A/B test ideas that drive results.

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Account-Based Marketing (ABM)

Target your ideal customers with an ABM (or even ABX) approach

I can help you develop a robust Account-Based Marketing strategy aligned with your business goals, including defining your total addressable market (TAM), advertising to target accounts, and tracking company intent signals.

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Who is the Demand Gen Guy?

I'm Brad Hess, the Demand Gen Guy. Not an agency, just a guy who has been doing this since before they called it "Demand Generation".

I'm not some marketing guru (or wizard, ninja, et al); I'm a highly technical digital marketing expert with deep B2B SaaS experience across digital experience, SEO & content strategy, paid media management, analytics,and HubSpot operations.

Whether you have no clue how to get started with digital marketing or you are already driving measurable results with your marketing and just looking for the next great idea, I can provide your organization with strategic ideas and operational execution to drive growth.

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Brad Hess - Demand Generation Professional

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What services are you interested in?

Rate your marketing maturity

Nascent Starting from square one
Emerging Testing new strategies
Connected Fine-tuning the Machine
Multi-moment Supplement existing strategy/execution